Sessions & Page Views

Understanding how shoppers find and interact with your Amazon listings is critical to growing sales. SellerLegend's Sessions & Page Views module pulls traffic data directly from Amazon Brand Analytics, giving you a clear, day-by-day picture of total sessions, page views, and conversion rates for every product in your catalog. Each metric is broken down into browser, mobile app, and B2B components so you can see exactly where your customers are coming from and how shopping behavior differs across channels. The performance dashboard overlays session trends against your PPC spend, PPC-attributed sales, and units ordered on a unified timeline. This makes it easy to spot whether an ad campaign is actually driving incremental traffic or simply capturing organic visits. Five configurable chart panels let you toggle between sessions and page views, advertising cost, PPC revenue, unit volume, and key percentages such as Buy Box rate, unit session percentage, and B2B share. Data can be grouped by individual product, SKU, ASIN, parent ASIN, brand, or product group, so you can analyze traffic patterns at whatever level makes sense for your business. SellerLegend automatically fetches new traffic data from the Amazon Sales & Traffic API every day, and an account-status dashboard shows you exactly which marketplaces are connected and whether Brand Analytics access is active. If you prefer manual control, you can also upload traffic CSV files exported from Seller Central. Historical data is retained indefinitely, letting you compare year-over-year trends, measure the long-term impact of listing changes, and build seasonal traffic forecasts with confidence.