Sponsored Display Analytics

Sponsored Display ads extend your Amazon advertising reach beyond search results to product detail pages, customer review pages, and even off-Amazon websites and apps. SellerLegend's Sponsored Display Analytics helps you understand the full impact of your display advertising with dedicated performance dashboards. Track campaign performance across different targeting strategies including product targeting (showing ads on competitor or complementary product pages), audience targeting (reaching shoppers based on browsing and purchase behavior), and retargeting campaigns (re-engaging shoppers who viewed your products). Our dashboard breaks down key metrics including viewable impressions, clicks, click-through rate, detail page views, and attributed sales. Unlike search ads where intent is high, display ads serve upper and mid-funnel roles, requiring different success metrics. Monitor view-through attribution to understand how display ad impressions contribute to sales even when shoppers don't click. Analyze which targeting strategies deliver the best return: product targeting for conquesting competitor traffic, audience segments for reaching high-intent shoppers, or remarketing for converting previous visitors. Track cost efficiency with CPC and CPM metrics, and compare display campaign performance against your Sponsored Products and Sponsored Brands campaigns to optimize your overall advertising mix.