Sponsored Brands Analytics

Amazon Sponsored Brands (formerly Headline Search Ads) are a critical tool for building brand visibility and driving top-of-funnel traffic. SellerLegend's Sponsored Brands Analytics provides dedicated dashboards to measure the unique aspects of brand advertising that standard Sponsored Products metrics don't capture. Track how your brand campaigns perform across different creative formats including headline search ads, Store Spotlight campaigns, and Sponsored Brands Video. Our brand-level dashboard aggregates performance across all your Sponsored Brands campaigns, showing total impressions, clicks, click-through rates, and spend alongside attributed sales. Unlike Sponsored Products where you track individual SKU performance, Sponsored Brands drive traffic to your Amazon Store or a custom landing page, requiring different attribution models. See which keyword strategies drive the most brand impressions and new-to-brand customer acquisition. Analyze campaign-level performance to understand which creative formats (headline banners vs. video) deliver the best return. Track keyword-level performance with detailed metrics including impressions, clicks, CPC, spend, and attributed sales for each keyword in your brand campaigns. Monitor daily spend trends and compare performance across date ranges to optimize your brand advertising budget allocation.