Preparing for Prime Day: A Seller's Complete Checklist

Prime Day can make or break your year. Here's everything you need to do to prepare for Amazon's biggest shopping event.

Preparing for Prime Day: A Seller's Complete Checklist

Prime Day is one of the biggest selling opportunities on Amazon. Proper preparation is key to maximizing your results.

6-8 Weeks Before Prime Day

  • Review last year's performance
  • Forecast inventory needs
  • Send inventory to FBA early
  • Plan your deals and promotions

2-4 Weeks Before

  • Optimize product listings
  • Increase PPC budgets
  • Set up deal submissions
  • Prepare customer service resources

Week of Prime Day

  • Monitor inventory levels hourly
  • Adjust PPC bids in real-time
  • Track competitor pricing
  • Respond quickly to customer inquiries

Post-Prime Day

  • Analyze performance data
  • Follow up with customers for reviews
  • Replenish best-selling inventory
  • Document lessons learned

Using SellerLegend During Prime Day

Our near real-time dashboards help you track sales velocity, monitor inventory, and make quick decisions during the event.

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